Shopify Wholesale Pricing: Using Customer Tags & Quantity Rules

Wholesale customers expect better pricing than regular shoppers. If your Shopify store serves both retail and wholesale buyers, you need a pricing strategy that keeps everyone happy without creating extra work for your team. This is where customer tags and quantity-based rules become extremely useful.

With the help of a Shopify bulk discount solution, you can automatically apply wholesale pricing based on who the customer is and how much they’re buying—no manual price edits required.

What Is Wholesale Pricing on Shopify?
Wholesale pricing means offering special discounted rates to approved customers such as resellers, distributors, or B2B partners. Instead of using generic coupon codes, wholesale pricing focuses on showing specific customers their own price levels.
Using customer tags and quantity rules together allows you to build a flexible wholesale system that scales with your business.

Using Customer Tags for Wholesale Pricing
Customer tags help you identify wholesale buyers inside Shopify. You can assign tags like:
wholesaler

b2b

distributor

vip

Once tagged, these customers can automatically receive special prices when they log in.
For example:
“If the customer tag is ‘wholesaler,’ apply 25% discount.”

A Shopify bulk discount app makes this easy by letting you connect tags to pricing rules.
Using Quantity Rules for Bulk Orders
Quantity-based rules apply discounts when customers purchase a certain number of items.

Examples:
Buy 10–24 units → 15% off

Buy 25–49 units → 25% off

Buy 50+ units → 35% off

These rules encourage larger orders and increase average order value.

Combining Tags & Quantity Rules
The real power comes from combining both methods.
Example:
“If customer tag is ‘wholesaler’ AND quantity is 25+, apply 30% discount.”
This allows you to reward loyal wholesale buyers while protecting margins on smaller orders.
Why Use a Shopify Bulk Discount App?
Shopify’s default discount features are limited. A Shopify bulk discount app gives you:
Customer-based pricing

Tiered quantity discounts

Fixed or percentage discounts

Rule automation

Everything runs in the background, so pricing stays accurate.
Best Practices for Wholesale Pricing
Keep pricing rules simple

Avoid overlapping discounts

Test rules before launch

Review performance regularly

Final Thoughts
Shopify wholesale pricing doesn’t have to be complicated. By using customer tags and quantity rules with a reliable Shopify bulk discount solution, you can create a smart pricing system that rewards wholesale buyers and grows your revenue—without adding extra work to your day.