7 Unusual Marketing Ways for Singapore Businesses

Try This 7 Unusual & Creative Ways to Market your Business !

Most effectively applied in Singapore

Method 1
Networking Meetups
There are tons of networking meetups in Singapore, essentially meetups to get new leads and getting to know more business owners in Singapore. Most of these meetups are conducted in the evenings after office hours. Some of them are free and some of them cost around SGD10.00 to register (mostly inclusive of a glass of wine). Enjoy the session while introducing your business products and services. Do remember to bring your namecard along.
Most common business meetups are advertise on Eventbrite.
https://www.eventbrite.sg/

Method 2
Business Brainstorming WhatsApp Groups
There are dozens of WhatsApp groups cater for business owners to share business insights, economy outlook and promote their businesses to each and everyone in the Group.
Best ways to join these Groups are from Facebook admins or LinkedIn

Method 3
Forum Marketing
This method is in fact the most underrated method of all. Do not underestimate the effectiveness of forum marketing. It is highly effective to use it for marketing an event or to start a topic of a product and build engagement. Plus, it is free.
Consider registering an account in HardwareZone Singapore, ie the most popular forum in Singapore with 250,000 members. Registrations is only open for Singaporeans as you require a Singapore mobile number for verification.
https://forums.hardwarezone.com.sg

Method 4
WeChat Official Accounts
WeChat has just reached 1 billion users as of Feb 2018.
Source: http://www.zdnet.com/article/wechat-active-accounts-exceed-1-billion-worldwide/
This involves registering for an Official Account which enables you to market your product and services to users of WeChat. From our experience, this is a highly effective way of marketing if your targeted audience is mainland Chinese. Unfortunately, many business owners seems to unaware of this killer tool.
NB: WeChat Official Account is similar to Facebook Page which poses unique features. Explore it today.

Method 5
Exhibitions
Singapore is a global financial, technology and logistics hub due to its strategic geographical advantage. Hence, a lot of global corporations tend to setup and organise exhibitions in Singapore. Try to visit exhibitions of your niche and obtain business contacts from the exhibitors. This is a great opportunity to introduce your services to them. Remember to bring your namecard along.
Singapore exhibitions are mostly held in Suntec Expo, Marina Bay Convention Centre and Singapore Expo. In addition, there are exhibitions almost every week.

Method 6
Contests and Giveaways - Learn this Strategy !
You need a strategy to apply this method
Singaporean loves free gifts! Give away desirable or fun items to gain goodwill, build brand awareness and connect with potential customers. They don’t need to be expensive.

Make it a 100% giveaways.
Make a 300 draws free gifts. Out of 300 draw coupons, 40% are allocated to umbrellas, 25% allocated to spoon and pens and remaining 10% draw coupons are allocated to keychains.

The Only Rule: Those who draw umbrellas must buy it at SGD7.50

For instance, we bought the following items at cost price

• Umbrellas (SGD6.00)
• Spoon (SGD1.00)
• Keychain (SGD0.80)
• Pen (SGD1.00)

See the diagram below, you will learnt that you are not at the losing end despite offering free gifts.

Most people will be interested to participate in such a draw since it will be a 100% win rate. Even for those who had draw an umbrella, they will still think that it is worthwhile to buy it at just SGD7.50 !

Method 7
Mass Email Marketing
Based on our experience apparently in Singapore, mass email marketing is quite effective for B2B businesses and less effective for B2C. However, you require to setup an email marketing blaster and acquire a list of business database before you commence your campaign. We have previously acquired our Singapore Business Database from the link below. Their business leads are quite updated and are of high quality ones.
http://mediaskies.com/directory/
Tips: Do not acquire personal database, instead acquire business database (which can be filtered by Industries, Business Name or other fields)
If you are on a budget, you may use Gmail. However, normal Gmail users only allows sending 500 mails a day.

Conclusion:
Try these 7 approaches especially if you are a Singaporean business owner or entrepreneur. Be unique and creative in your marketing campaigns.
You do not need to rely on Facebook Marketing, Google Adwords, YouTube etc every time.