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I think it is still too early for them to see any big financial problems due to censorship.
One main issue I may be seeing would be talented programmers (who are in high demand) not choosing to work for Alphabet, given that other companies may offer a better work environment. This could potentially hurt Alphabet a lot. But censoring someone like Milo on Twitter and Youtube is likely not doing all that much as of now.

i hope people shun google like they deserve