I've said it before - the platform needs to attract content consumers, perhaps more than content producers (bloggers as you say). There are probably 100 times as many content consumers on youtube as there are producers. If consumers on steem can earn a little just for upvoting and commenting it will bring a lot of people into steem. There also needs to be more longevity to each blog post (not necessarily comments) so that posts aren't time based. This would help both content consumer (because they can use the platform to find interesting content) and producers (because good content will pay out in the longer term).
Just my opinions.