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RE: Is Most Social Media Basically SPAM?
What is one person's spam is interesting to another.
On facebook I follow my family and close friends only.
I care about what they eat and think and pictures of their kids. If they were strangers to me I wouldn't.
If one of my friends get's too political, I block the sites they are forwarding from and I can still enjoy my friend without her politics.
I think a lot of people don't know how to "control" their own experience and expect everyone else to cater to their wishes.
That might be the difference in those who enjoy it and those who do not.
Family connections are pretty much my only "personal" use for Facebook, anymore. Other than that, it's just for promotional awareness of business related projects. I do tend to take a personal conversational tone in my business posts, mind you... which people seem to appreciate.
I never really — even in the beginning — got into the whole "social media as popularity contest" thing... just don't have that much time on my hands.