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RE: The importance of telling your fanbase about Steem
A referral program was discussed at Steemfest 2 and will most likely come to Steem soon, hopefully before we are out of beta but have the signups fixed to work much faster.
A referral program can sky rocket Steemit promotions, people will start to use their referral link as Email Signature, they will share their referral links on social medias, bloggers will start writing blog posts like "10 ways to increase your Steemit earning".
I hope this feature launches soon.