4 Ways to Grow Your Social Media Audience and Get a Huge Return on Investment

Social media is a powerful way to promote your brand, build relationships with potential customers, and generate leads for your business. However, it's not always easy to grow your social media audience.

We've compiled 4 different strategies that will help you get the most out of your social media efforts. From creating an editorial calendar to generating content that drives traffic and following the 80/20 rule of content distribution, this post will teach you how to grow your social media audience from scratch.

Why social media is important

Social media is a powerful way to promote your brand, build relationships with potential customers, and generate leads for your business. In fact, social media marketing has increased in popularity by 61% over the last two years. People are spending more time on social media sites than ever before, which means that social media marketing is an increasingly valuable asset to a company.

However, it’s not always easy to grow your social media audience. One of the most common mistakes brands make is solely focusing on content without creating an editorial calendar. Brands need to think about when they post their content, how often they post it, and how they distribute it in order to create a successful strategy.

Generating content that drives traffic

To have a successful social media campaign, you must be generating content that drives traffic. This means publishing content on your blog or website and posting it to your social media channels. You should also take advantage of other platforms like LinkedIn and Quora. When you're posting the same piece of content across multiple platforms, you need to tailor it for each one. For example, when you post to LinkedIn, the wording needs to be more professional and geared toward a corporate audience. On Facebook, you should use short videos and images that are intended for a more casual audience.

Building relationships with potential customers

Beyond generating leads, social media is a powerful way to build relationships with your audience. According to HubSpot, 42% of people who follow brands on social media say they have purchased a product or service from that brand.

Social media also helps you answer questions and provide support for your current customers. If you want to be able to provide high-quality customer service, you need to be active on social media channels like Facebook, Twitter, and LinkedIn.

You can create "customer profiles" on these networks so people can find your business when they're looking for help. You can also use the customer profiles to generate intelligent responses and give people more personalized responses.

Growing your audience

Your social media audience is composed of people who have either liked your page or are following you. It also includes people engaged with your content. When you post something on your social media channel, those are the people who will see it.

Tools, such as SocialPilot, can greatly increase your outreach and help build your social media audience in a relatively short time.*

People follow brands for different reasons. Some might find your posts interesting and want to stay up-to-date with what you're doing, while others may be more interested in the products or services your company offers. Either way, as a business owner, it's important to understand what motivates customers to like or follow a brand so that you can tailor content accordingly.

Conclusion

Running a successful social media campaign takes time and effort. But with these four tips, you can build your audience and start seeing the benefits in no time.

*If you need to start a social media campaign or want to grow your existing one, we’re here for you! Please visit SocialPilot to learn more!