Why Isn't Rallying Bigger In The United States?

Y'know what I just thought of? Why aren't there more rallying fans in the United States? You'd think with such classic leagues like NASCAR, you'd expect rallying to be huge. It's one of those things that makes you wonder with car culture. Why are there lowrider competitions in California and Texas but not often in Florida?

Personally, I'd like to see more racing leagues that involve different terrain. From ATVs to motocross, monster trucks to rallying, all of them are great.

Why do you think rallying and other similar races aren't as big in the United States?