The answer seems obvious

🚨 The top officials of Lega Serie A and the FIGC continue to threaten users who intend to follow Italian football through illegal apps or websites. But with constantly rising costs, questionable subscription formulas, and the credibility of the system at rock‑bottom, failing to realize that pirate servers are the least of the problems is pushing the system into a bubble from which it is becoming increasingly difficult to escape.

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Here we go again: the league is starting, and the usual chorus of threats aimed at users who choose non‑official services to watch Serie A is back. Most recently, it was the CEO of Lega Calcio, Luigi De Siervo (and in case you were wondering — don’t worry, he’s an openly declared Inter supporter as well), who reminded streaming ‘tricksters’ of the heavy civil and criminal consequences they risk facing.

Online, the specter of the five‑thousand‑euro fine is once again being waved around — a punishment supposedly triggered the moment our eyes dare to land, even by accident, on a single frame of such a precious spectacle as Serie A (or Marotta League, if you prefer). All of this focuses on the finger pointing at the moon, while ignoring the most obvious truth: those who don’t want to pay will not change their minds because of threats.

On the contrary, the recent and extremely serious events involving — yet again — Inter, its executives, and its registered members, along with the club’s blatant and confirmed impunity, have dealt yet another blow to the credibility of the entire system.

_{Photo by Stefan Coders from Pixabay}

**On social networks, new campaigns are circulating urging users to cancel all TV subscriptions related to the Serie A championship, and the system — already in crisis — may soon wake up to the bitter surprise of yet another hemorrhage of subscribers. After all, threats have always been the last refuge of those who feel cornered.

In recent days, Italian newspapers — now reduced to mere microphone‑holders for whoever is in power — have launched a media assault against Tring, the Albanian Pay TV service that holds the domestic broadcasting rights to our league, accused of failing to set geographic‑blocking limits for its transmissions.

Anyone, from anywhere in the world, could subscribe to their service for about 10 euros a month (a quarter of what DAZN costs in Italy) and watch Serie A. Tring was insulted, equated to a ‘pezzotto’ (illegal streaming), and forced to take immediate action under threat of having its acquired rights suspended.

The result of this ‘extraordinary’ victory for De Siervo and company? Giving massive publicity to a mostly unknown service — one that people can still subscribe to anyway, simply by adding two or three euros a month, the estimated cost of a professional VPN (and there are free ones as well).

_{Photo by Julian_Hamburg from Pixabay}

**What is increasingly astonishing is how those who run Italian football today seem completely unaware of the system’s real problems: first and foremost, the total loss of credibility caused by the blatant protection enjoyed by Inter; and secondly, the high costs required to watch a league that is becoming more and more mediocre, even from a technical standpoint.

These out‑of‑touch figures ignore the fact that there are at least a dozen other official platforms similar to Tring — some even free and located within the borders of the European Union, making them formally untouchable.

To defeat piracy, a single, extremely simple move would be enough — one that the music industry already demonstrated years ago when platforms like Spotify, Amazon Music, and Apple Music emerged: make the basic service free, supported by advertising.

_{Photo by Firmbee from Pixabay}

**In other words: do you want to watch Serie A officially? Go ahead — it’s free, exactly like when you search for a song on YouTube. However, every five minutes, the broadcast is accompanied by one or more ads, picture‑in‑picture, lasting about thirty seconds.

Don’t want ads? Then you pay for a Silver subscription. Want stadium audio, tunnel cameras, referee‑player conversations? Here’s a Gold subscription for you. And the ability to rewatch the match on demand? Of course — that’s included in the Diamond plan. These are just examples born from my imagination, not because I’m a genius or because Andrea Agnelli was one when he proposed it for the emerging Super League, but simply because the entire paid‑service ecosystem has been moving in that direction for years.

Is it better to have guaranteed revenue from advertising, or to constantly patch holes in a system that is losing subscribers everywhere? The answer seems obvious to everyone — except De Siervo.

I'm part of ITALYGAME Team

together with:
@girolamomarotta, @sardrt, @mikitaly, @mad-runner, @famigliacurione

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