Making headway on Steem by learning the key stakeholder groups

in #steem7 years ago

I worked in the corporate world for nearly a decade doing sales and marketing. One of the key things about learning how to market is understanding who your target audience for your product is. You're on Steem with some idea of wanting to grow your account, get noticed, and have a better life than what the fiat world can offer. To know how to do that it helps to know who is represented on the platform.

Four Stakeholder Groups

Right now I can think of four stakeholder groups and they all have a different footprint and needs on the platform. I think of them as investors, devs, content creators, and merchants. Collectively that covers nearly everyone that's on here.

Investors

These guys have a lot of Steem. They are an important and powerful minority. Back when Steem was launched Dan and Ned were trying to figure out how to do an ICO legally without the need for registration etc. They settled on an approach that involved telling people they could mine publicly, but not giving a lot of info on how to do it. The people that knew them spent money mining. Others came too and they all have a lot of stake now. Some have millions of Steem. There aren't many of these accounts. As it stands roughly 93% of the Steem is in the hands of roughly 100 accounts. Most of them mined it, but many bought in as well. The folks that are active non-selfish curators are often looking for what is adding value to the platform. They upvote posts that get eyeballs, dazzle with content, do something cool, or seem to support really good people.

Devs

While there's a lot of overlap with the whale catagory there are also a fair number of Steem poor devs too. These are folks that came in after mining was closed and didn't have a chance to mine. They have skills and can make projects for the blockchain. They can code a million apps, but many aren't social creatures. Many prefer linux coding to human interaction. Some have art or music skills and many do not. If you're looking to attract and build a relationship with devs consider ways that you can help them achieve their goals first and then follow up by asking for programming favors later.

Bloggers and content creators

This is the majority of people on the platform everyday. Right now there's about 60k active accounts per day. Most of them are people (and bots) writing content and trying to get noticed by literally anyone. Many come from third world nations that are fairly poor, but they themselves are lucky enough to have food, water, internet, and a phone. These people are the bread and butter from an activity standpoint, but from a wealth standpoint forget it. They basically have no steem. If you're trying to get in with this crowd try to figure out ways to help them grow their account through tools or communities.

Merchants

This is a nearly non-existent group today, but will eventually form the hardened middle class of the Steem platform. As more people come here to blog more businesses are setup to help them. Programs specific to this platform to take payment, form community, track data, and a million other things are coming. When people show up businesses come too. While this is a minority now figuring out a tool that will help them will help you as well.

So....

There's your target audiences. As you're building and doing things on this platform think to yourself what will Bobby the Blogger need or Danny the Dev. Try to think of things that you have struggled with, find the pain point, come up with a solution, and then start on a small scale implementing it. That's how I think you can grow around these blocks.

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interesting ..
Good luck to everyone in his work .. just work
Well done on your search

hey mate,

pardon if this is a bit off topic…

I posted today regarding a large-scale idea to advance Steem’s development, aiming to get this in front of the audience who’d be in the position to do something with/about it, and it was recommended to share with the witnesses:


The $1 Billion Steem Development Fund: How Steemit Inc.'s Stake Could Be Best Allocated To Grow A Thriving Network Of Applications And Users...

would be great if you could have a read, and IF you feel it’d be a great idea that’d serve the community, forward to anyone in particular you know who might be in a position of influence to advance the discussion.

either way, your continued service to the community is appreciated. 🙏

cheers,

Rok

I'll check it out.

Need to help for growing achievement, how can stay the challenge as steemians

I've tried a lot of different methods since being on Steem. For people like me who work a day job and can an'tblog 24 7 with quality posts. I feel like if the content machine doesn't pump put quality posts at least onceor twice a day to stay and continued to be noticed, your shot is slim to none unless you get lucky. I love Steemit I always did from the day I found it. Something you mentioned in this post Ii particular got me very excited. It sounded like merchant tools are on the way. Several years ago I used to run a tshirt business. I'm aiming to have it going again this year. Being able to sell and blog on Steemit would be amazing. I feel like that's my bread and butter and would be a wonderful opportunity. I hope this happens. Thanks for your thoughts. Have a good one!

Hello @gre3n, I think I share a similar situation as you do although I am younger than you on steemit. The number of followers is one thing, but how well these followers might see your posts is a problem. The feed, or the overall game rules of steemit, is very different from other social media. I have been running a business page on facebook selling products for quite some time. It used to be an effective platform but now only the rich can survive. I also thought of how to make use of steemit from a merchant point of view. Maybe it is still considered as the stage of first mover. Hopefully to see more idea come up in the community soon.

Yea it be really great to post a "sell" post. Maybe this post can last longer then a week and give a chance for people to sell there products,l for Steem and sbd. That be really cool. Best of luck to you on Steemit, thanks for your reply.

I'm among the "merchants" category, in addition to being an artist. I greatly anticipate a Steemit-based vehicle wherein I can link to my website or post goods for sale in exchange for SBD or STEEM. This will change everything and I look forward to it. Thanks!

I wonder what percentage curators make up. This is an area that needs major growth otherwise we are all just talking to bots that are only voting for curration rewards. If a post falls in the steemit forest and nobody is there to read it, does it make a pound. I dont mean to be glib but that seems to be the state of the network at present.
Selfvoted for visibility

This indeed is a complete summary analysis of the users on steemit. I admit I fall in the merchant class after less than three weeks on steemit. But soon making the bloggers class. This shows I've got to work harder to please the Investors class with good content to build and widen my audience.

@aggroed thank you for the explanation of all of the groups that make UP STEEMIT. Since I have been here for a year an a half I do know a little bit about how things work. There is still so much for me to Learn. STEEM will be Very Big in 2018 !

I appreciate this short, to the point article, now how do we get the whales attention ;)

"As it stands roughly 93% of the Steem is in the hands of roughly 100 accounts"

Lollllllllllllllllllll

Bearish as hell

It's funny because this is the exact reason steemit never got big among the general crypto public who knew about it after the fact, and the steem concentration still looms over the community and potential investors like a large pending shadow of maybewe'llcashoutwhenenoughpeopletakethebait.