To open a book and take a look, it needs to have a good title, or at least one that peaks a readers interest. They don't even need to be complicated titles, look at Steven King book titles, How much simpler can a title be other than It. and "It" sold a lot of books, people had to know what "It" was.

350 million copies

That is a lot of books. Meaningful doesn't need to be boring, people need to learn that when they name or title or headline things.