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RE: Steem to the peak; For steem to get to the peak, we need to first resurrect all dead accounts.
They have email addresses of people who created free accounts through steemit but not all accounts. Additionally, users didn't opt in to receive communication so sending any material would actually be illegal by GDPR standards and they can be fined.
They aren't an EU company though are they?
No they based in Texas, however, we have plenty of EU users so it applies to the comms preferences. They will need to set up a double opt-in first for all users just to be on the safe side