One issue which I suspect you're running up against is that those who are tenure track are required to publish one to three papers a year in a small list of appropriate journals. The list is according to the field.

I think that people are ready to change, if they have options. Options are coming. They are even there (check scipost.org).

Where PEvO could also help is with respect to the referee that no one cares about (and who worked like hell for free). I should maybe write about that, one or the other day.