Steem : Smart Media Tokens

INTRODUCING

Smart Media Tokens
A new way for publishers to monetize their online content and community, based on battle-tested blockchain technology.

THE PROBLEM

Publishers and creators struggle to make a profit
from their digital content

WHY?

1.It's hard for publishers to acquire a critical mass of paying subscribers.
2.Ad-revenue is taking a hit with the rise of ad-blockers.
3.Tips and donations are not viable due to the expense of processing micro-payments
4.Huge social networks like Facebook take profits from publishers but don't share revenue

THE SOLUTION

To enable publishers to create tokens that help monetize content and grow communities

HOW?

1.Tokens enable publishers to create mutually beneficial community based economic incentives to drive platform growth.
2.Smart tokens with near instant settlement and zero transaction fees opens up new non-advertising business models.
3.Publishers can also use the tokens to fundraise via an ‘Initial Coin Offering’ (ICO).

What are Smart Media Tokens?

1.A Smart Media Token (SMT) is a native digital asset on the Steem blockchain that can be quickly launched by anyone to help monetize online content and create incentives to encourage desired user behavior.

2.They're like Ethereum's ERC-20 tokens, but with certain built-in ‘Proof-of-Brain’ properties and a token distribution reward system designed specifically for digital content businesses.

‘Proof-of-Brain’
community incentives

Proof-of-Brain is a type of tokens rewards algorithm that encourages people to create and curate content.

It enables tokens to be distributed by "upvote" and "like"-based algorithms and can be integrated with websites to align incentives between application owners and community members to spur growth.