Yes, as I said after watching his question and answer session with a bunch of paid off congressmen asking him nonsense, he stated "he does not know who his biggest competitor is".

I think it is Steemit and other social media that will gamify the experience by rewarding users for their content as steemit does.

https://steemit.com/facebook/@titusfrost/facebook-s-biggest-competitor-is-decentralized-apps-like-steemit-and-minds-deletefedbook