I think that the more websites that are created which are based on Steem, but which are specialised (such as will occur as a result of SMTs), the more the steem blockchain will be able to be marketed to the more mainstream and also niche groups who otherwise wouldn't be looking here.
I am well used to being on 'the cutting edge' - it's just a question of whether the cut grows and stays or whether you yourself get cut! ;)