SAY IT WRITE #1 | Nobody is Convinced by the Word “GOOD".

Not even my neighbour's Pomeranian! 🐶

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An Instagram vlogger reviewed a private event restaurant that just got launched in my city. For the most part, all I heard was, “Their food is good," “Their spaces are affordable," “Give them a try and you'd not regret the experience. Trust me."

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Let me share this here real quick.

You can have the best product, the best customer service or the best experience with a brand, but if you can't sell that to another person, no one will be convinced enough to join you, not even my precious Pomeranian.

So let's discuss what actually moves people.

1. Juicy details

If you want to write a review that actually converts readers (or listeners) into customers, you have to move beyond bombing them with "sweet” adjectives like “good," “nice” or "excellent”. These words are vague.

Rather, give specific details. Start by answering these two questions:

Ask yourself →

• What does it actually feel like?
• What exactly did I like about it?

Your listeners weren't there. They didn't taste that afang soup you ate or see what that space looks like. Your job is to close that gap so completely that they feel like they were sitting right next to you at that private event restaurant. Vague words leave that gap open instead.

VAGUE WORDS	SPECIFIC DETAILS
Audience feel nothing	Audience gets curious
"The pepper soup was really good."	"The roasted chicken was so flavourful and moist that it made me forget my home training after taking the first bite.”

2. Creating a scene in their head

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People watch movies. Why? Because of the detail. They would have just gotten a review from Rotten Tomatoes and gone their way. Instead, they choose to see every bit of the plot as the story unfolds.

Let's link this to using language to create that scene.

Imagine Person A walks into Walmart and says, " Oh, this place is big and beautiful!” and Person B steps in as well but gives you a vivid description of what the room smells like when you walk in, how to locate different items, the best time to shop, etc.,who will you trust most?

Here is what that looks like in practice.

Instead of saying "Walmart is the best retail superstore in the whole wide world," write what you saw. Was is the constant busy atmosphere, the everyday low price for goods, etc.?

Show your audience enough that they get to decide for themselves. When the reader reaches their own conclusion, they believe it fully. Because now it feels like their opinion, not yours.

This applies not just to reviews, but pitches, social media content, regular everyday DMs as well. Specific words are capable of persuading people than vague words.

PS My neighbour's Pomeranian's name is Titi. She has one rule: be specific. Call her name and she runs to you. Say "good girl" and she walks away. She must have been a grammarian in her former life because she already understands what vague words do to people. Be more like Titi.

Did you find this useful? Share it with that friend who loves saying "it is good" or "it is nice".