One of the great opportunity God gave to us is the opportunity to choose.
Despite the fact that God loves us, He has prepared everything we need to live life to the fullness and to make it to heaven. He is God that is always committed to doing His own part but we can decide to follow His way and enjoy the reward or follow our own ways and forfeit the rewards.
He advice us to choose life even after putting life and death before us. He is a great and loving God