Examination Questions For The Term

FOUNDATION OF WISDOM COLLEGE, NEMPI THIRD TERMINAL EXAMINATION FOR 2025/2026 ACADEMIC SESSION. SUBJECT: MARKETING TIME: 1HR 30MIN INSTRUCTIONS: Answer all questions in section A and three questions in section B.

SECTION A
Answer all the questions

1. ----------- is one of the traditional media used by businesses to advertise their business.
2. ----------- are large structures located in public places which display advertisements to passing pedestrians and motorists.
3. ----------- involves setting a high price before other competitors come into the market.
4. ----------- sees variations in price in different parts of the world.
5. ----------- is used to encourage and reward loyalty customers.
6. Drive sales is one of the importance of ------------.
7. ----------- involves buy one get one free.
8. ------------ is the difference between " we have stock" and "we have sales".
9. ------------ is good for high profit and full control.
10. ---------- makes work less for the producer.

SECTION B
Answer any three questions

1. What is Distribution and it's importance.
   1b. State and explain two agents of Distribution.

2. State the differences and similarities between Promotion, Merchandising and Distribution.

3. Explain advertising.
   3b. State differently, the forms of promotion and methods of sales promotion.

4. What is merchandising and state the golden rules of Merchandising.
   4b. What are the methods of merchandising.