This at first glance seems really cool, but the web site leaves a lot to be desired. I could not find a price, or much for details there.
Pros:

• If as stated it works on a 12V battery that can be charged with a solar panel that's cool.
• It seems big enough to replace a typical large size cooler in a car or for camping.
• If it goes to -12C as stated it could work as a freezer.
  Cons:
  -I'd be reluctant to buy based on info on the web site.
• How long between charges, it is not stated.
• What is the price for a single refregerator? It looks like the stated price is a wholesale price for a reseller.
• Can it work off an auto cigar lighter, what is the voltage?

Overall much more info needed before a reasonable buyer would order one, but it is pretty cool