As a smoker that have tried in the past to quit and still trying, i can say this kind of "projects" are amazing. Never heard of Auricular therapy (ear acupuncture) before reading this hunt, but if the idea is working for sure it's going to be a huge success. I took a look at the site as well and they are on the market since 2009 and the price of one kit is really affordable as well so i might give them a try. Excellent Hunt!