This is really interesting tech, and in addressing posture, is tackling a really important aspect of health.

But until we become more comfortable with wearing add-on devices like this, I can't see it taking off. It's real potential at the moment is probably in being bought up by a larger company, or having their tech licensed out to other use-cases. But it does look really promising, and exoskeletons will be more widespread and accepted in time (just not yet in my eyes).