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RE: A Simple Title: How To Generate Billions to Pay the Bills
Give each publisher two slots and the ability to select two advertisements, before publishing.
A couple questions: 1) why two slots? 2) are you envisioning that all content producers will have to use ads, or just the producers who opt in to the market?
I think you're really onto something with this idea, btw. Maybe once @ned steps down and a new CEO comes in, this platform will become a place where real advertising can actually happen.
Limited to two because someone would fill a blog post with ads and no content. More than one because, options. That doubles your chances of earning ad revenue, plus one ad might be for profit to the host while the other is more about spreading awareness or information; things like that. If you could only select one, and it was something that wouldn't make you any money, most would choose the ones that make money, and the not for profit folks around here would never have their ads selected.
And of course it's an option. You don't have to select ads, there's simply a market full of ads there for you to select from if you want ads on your blog.
You have a lot f good ideas in this post and if we end up going in the direction of advertising this would make a lot more sense than the trending page promotion model. But having 2 slots is no guarantee people would pick ads meant to get the word out on a project. They would still only pick ads that make them money. If you're going to opt into an ad scheme why pick something that would not be profitable? Unless, of course, you happened to believe in someone's cause. But even then, why would someone click on that ad if they can profit from clicking on an ad that pays them?
Everyone hosting ads would still get a portion of that particular ad's reward pool. Those offering the most to those hosting the ad, by spending more, aren't really edging out the competition because if thousands see the offer and select it, thousands have to share the benefits. If someone spent 10 for fees and didn't spend much more jockeying for position, and only one selected that ad, that one individual hosting the ad would get the highest share of the ad rewards, much like how curation rewards work. That ad might be a not for profit witness announcement, for example. Many already promote witnesses for free.
The benefit of clicking an ad goes to the host, not the clicker, in the form of a vote for the post hosting the ad. If it's a good cause, and someone clicks, the host still gets a vote, plus whatever portion of the ad rewards they'd be entitled to. If there isn't much in the ad reward pool, the host still gets the vote.
Someone could spend 1000 to get the best spots and offer the most to those hosting, but the market and share of the ad reward pool could mean someone who's spending far less is giving more since less people see it and select it to have displayed on their posts. That competition creates diversity, instead of everyone choosing the top ad with the promise of the most rewards. A balancing act.
Giving the option to host ads from all walks of life is just a courtesy. We have the 'decline rewards' option for posts. It's rarely used, but it's used. Some folks will see the benefit of hosting ads that offer less, and the click still functions as a vote that goes to the host.
Makes sense. Thanks for the answer.