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RE: A post of much greater value. How to increase your VOTE COUNT dramatically, just like the big fish do.
You are exactly right. You have to be OK with each tool and decided if it is right for you.
I do feel it is advertisement. As a CEO of two businesses, we spend an absurd amount of money on advertisement. Advertisement is only effective long term if you have a quality product to go along with it.
Do you have a quality product? -- Then advertise it.
As far as who is doing it.