The problem is as @RichatVNS said "@Ned is not a leader or even a Boss" he is a guy that has an idea and followed it down an technical wormhole.

He has no previous experience growing and running a company for years. He was able to use his looks on social media to be the face of the product. And get buy in.

The same thing happened during the Internet boon of the mid 90s, which had the bubble burst in the late 90s. The gen Xers all thought they could run companies. They either: (a) learned to listen to people with more experience and affect changes to both themselves and thier business, bring in better managment or (b) essentially went belly up in bad ways screwing everyone around them investors, employees, users, customers, and most off most members of the management team who usually fall into multiple categories.

The question is not that they are down to a company of 9 to 12 people.
You should be asking why are there 2 employees doing the recording of the video while 2 others are in front of it. This is a waste of 4 resources time. doing a vlog takes a cellphone done.... .