Many people have concluded that online business is too hard to start and those that are doing well have decided to quit– but it doesn’t have to be this way. I started CPA marketing in the year 2010 and I am still enjoying it. I love it as I like watching football and believe you me that I am still doing well in that line of business.

The most common causes of CPA disappointment are:

1. Insufficient market research and strategy

2. Failure to track daily expenses and result

3. Lack of basic knowledge of CPA network

If these three things are not in place, you will never succeed in this business and also other online businesses.
This article is to help you avoid heartbreaking CPA mistakes and learn the solid and best way to succeed in any CPA network.

The question now is, will I Be Rich in this business?

The answer to this question depends on you. Unless you’re an expert and focus oriented, you are not likely going to become a millionaire within weeks or perhaps even months of doing CPA marketing alone. You will need to run multiple CPA pages in order to get the right audience and make a small amount of income at the end of the month as a newbie. And if it is done properly, it can bring in a nice supplemental income!

Why I love CPA network is, there are offers you can find that will bring in more money than the average CPA marketers receive. And also if you do your homework well, you can tap into high offers that easily bring you as much as $50-$70, instead of $1.5 or $2.

From now on we will focus on the best way to reach this goal mentioned above, as quickly as possible.

The Basics of CPA Marketing

Most of us know that CPA means “cost per action” and it differs from affiliate marketing, where your site visitor actually has to buy the product in order for you to get paid. The beauty of CPA marketing is, your site visitors have to take lesser action like completing a form, even though sales conversions do apply in some cases. He has to perform one of the following:

1. Simply click through the offer link

2. Provide a zip code

3. Provide an email address

4. Provide a name and email address

It has been a tug of war to get the personal detail of people because of online security problems and most internet users are bombarded with advertising and savvy to spurious offers. Now, how do you get your site visitor to submit his jealously guarded information?

1. You have to make him want to click on your offer link or give up his contact detail.

2. You have to make the offer harder to refuse.

3. You must provide him with an enticing reason – one he can’t resist.

4. You must let him see clearly that the benefit of giving up that email address or zip code is five times greater than ignoring it.

5. You must get them to trust you

This is where the problem is, and also where the CPA network is so sweet. For you to get these 5 above steps right, you have to know:

1. What your visitor's problems are

2. What’s on his mind right now

3. What he’s thinking about a lot

4. What he’s secretly drawn to

5. What he likes

6. What his financial concerns are

7. What he or she fears most, e.t.c

The key to getting the best result in this business is by market research. But there’s the best way most successful marketers go about performing this, and it isn’t the way most newbies think. Market research only starts with identifying your demographic.

But you don’t stop there. You have to get into a conversation with your audience or “engage” them. For example, is she going to need a weight loss program that looks professional and result oriented even though the price is definitely a factor she has to focus on?
Getting to know who your visitor is. You can speed it up, you can know good shortcuts to take. You can take action quickly but you do have to get to the chatting stage first before you pitch your offer. But you do have to know your reader as well as you got to know your buddy.
Based on that information, would you have confidence creating a landing page to attract her?
At this stage of your relationship, of course, you would!
You already know it’s probably going to attract her. You know that if it’s an offer that says: “To obtain a coupon for $120 off the purchase of our fitness program, fill in your zip code now”, she is going to willingly submit her personal detail.
That’s exactly how “market research” is done. And it is what it really means.

If you have done these steps perfectly, then you are good to go. In my next article, we are going to learn on how to apply to any CPA network and get approved. If you learn anything here, I will need your upvote, that will encourage me a lot.