Indeed, even though it was a pain to clean the data I really had fun with it. I think the money aspect of this is still the overarching appeal and we should rather focus on do a message of do what you do on blogger/wordpress/tumblr/facebook/twitter without your data being used/ad free and a chance to gain rewards.

The rewards should be just a bonus not the be all and end all. If we can get that through to people I think more users will join up