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RE: The Trending Page is 100% Well-Established Users
Here's the video - it's worth a watch if you're interested in content promotion:
He also tells a story about a company that wanted to pay him to post an ad of their product, and he had to explain that reddit doesn't really work that way - he doesn't really get clicks just for being GallowBoob.
I find it silly how a lot of Reddit moderators refuse money though.. and that's why I prefer Steemit. People don't really care about money here (at least not the majority) and yet it's just enough of a motivating force for people to try and get great content out there on the daily.