If they want a short-term small profit. I don't believe that's going to happen because HF19 lasted just today. Big authors will remain big but what's more important is the fact that everyone now has equal chances of getting into hot and trending sections thus making more.

The next thing is that the large majority of Steem is in the hands of non-Steemians. Trading whales. If they decide to sell then the price might go down but I believe they are stock-holders psychology now - waiting for big events to go into more buying and pumping the price, selling only as far as not to hurt the current position.