Well, I think he thinks it's good news.

The title of his post says:

I have a secret

And then the body says:

Initial Community Offering

Not Initial Coin Offering, but Community.

He didn't clarify in the comments, and most people said nothing about the community offering part. So I looked up the definition.

DEFINITION of 'Initial Community Offering'

An initial community offering refers to a new initiative under which a financial security, like a municipal bond, is divided into smaller chunks, like micro-bonds, and then sold as tokens or cryptocoins whose transactions are recorded on a blockchain.

I'm not sure how that applies to STEEM, or if it's the only possible definition of an initial community offering, but it sounds like there might be a large entity of some kind that wants to use STEEM to divide debt or some other kind of instrument into.