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RE: The ups and downs of Steemit
"So far there has not been a massive, coordinated marketing effort to get the word out about Steemit."
Not necessarily from Steemit.com, but check out the inspiring grassroots worldwide effort by @stephenkendal and crew ...
Steem Ambassadors
I appreciate that some of the community have created some cool campaigns, but Steemit Inc has a lot of funds that they could be using. I think they are just not ready to do it yet