3 Problems With The New Logo - A Critical Review - How About A Community Contest To Fix The Logo?
I think there's design flaws in the new Steemit logo.
I broach this subject out of love. I care about Steemit and my friends here.
I want what's best for you.
Even though it makes me cringe, I feel it's my duty to open a conversation.
Today I question Steemit.
Take this as an expression of our decentralized power of community.
I try to keep this factual. In the end we all have an opinion.
My 3 reasons the logo needs work:
Press play
Much Love My Steem Friends!
I think it'd be good to maintain some sort of continuity from the previous logo so people intuitively sense the connection between the two, be it in the colour scheme, or the waviness perhaps... this new one just doesn't seem to have anything at all connecting it back to the steem logo. Also the colour is insipid. Good point about Tiffany, but there jadey green seems much richer, not so washed out. Thanks for the post.
Oh great point. I would love to see some continuity in brand. Wavey lines, incorporating a new version of steam, same colors, etc would make a huge difference. That idea would also give people the mental connection with the steem blockchain.
A great example is the Esteem logo. It's got exactly what you're talking about.
I can't help but feel that folks like openparadigm who have been crating steem produce must feel a bit in limbo- I wouldn't bother making any merchandise with this new logo as I just don't see it lasting long!!! Seems to have not been received very well at all!
@happymoneyman Great Post!
Here is what stands out to me with branding. Most of the big brands I am attracted to use either red, yellow - or a combination of both (for excitement, enthusiasm) or they use a bold blue (power, trust, strength). The teal blue is perfect for Tiffanys because it symbolizes being relaxed, elegant, slow even. In fact this color was used in hospitals quite a bit in the 70's and 80's. All of these colors have perceived meanings that they carry. Can you imagine if Red Bull was in a Teal Blue can with maybe some cursive writing?? They would have been the MySpace of energy drinks. Instead, they chose two Red Bulls, outlined in yellow, charging each other full speed with their tails up. Red & Yellow. They also included blocks of blue on the can. Message: Powerfull-Energetic-Exciting. To me, teal doesn't say " Check out this new social media platform." But, the teal for Tiffany's does indeed scream elegance, beauty etc. This is long sorry 😊 It seems that maybe Steemit as a business needs artsy/creative types to help with marketing-you need both. You can't have just one or the other.
Nailed it!!!
Exactly. Colors mean something. Color is a huge part of initial feel.
You laid this point out perfectly.
Thank you for taking the time to write this. I'll put it to the top of the comments so hopefully others read this.
Cheers.
Sounds good - thanks! ✌🏾
Click to see my post about the steemit logo
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That has contrast, pop, and incorporates the Steem blockchain.
I would run with that instantly.
You can also tell it's a thought bubble really easily.
A much more inspired logo then the current one.
I like this too!
Thanks. Something I did quick. I think I am going to use it anyway lol
This new steemit logo is really one of those "almost" there things. It is almost good enough, which means it isn't.
It is not iconic. It has no feel.
It can only be understood by those who are in the community. Everyone here can see, oh yeah, that's a speech bubble. But everyone else, the ones who a logo is import for. Their first impression of steemit. To them, this logo is just blah.
hello @builderofcastes, you say " It can only be understood by those who are in the community " So do you think then, that only the Chinese understand the" sense " of balance in the form of the " ying and yang " ? I think the new logo interprets very nicely the meeting of two peoples opinions and ideas, plus it does make for a pleasantly formed " S" for Steemit , so for me its a nice play this logo !
The yin-yang symbol is an incredible symbol!
With a depth that few will ever know, so much so, that you can meditate on the symbol and find deeper meaning.
If the yin-yang symbol is 10, on the 1-10 scale.
The current steemit logo is about a 2 in comparison.
I agree with you, but this is a view only from being inside of steemit. You know what steemit is, and so you view the symbol, and see meaning through that filter set.
It says nothing about steemit from an outsiders point of view.
I feel the same way. No impact. It's fine for us, but we want to catch new users. We need some emotion attached to the first impression.
Thanks a lot for your time to comment.
Personally I prefer the old logo , this does not really match with the platform
hello @journeyoflife, the reason is that steem is the coin,and the "old logo " as you put it is the logo for that coin ! Steemit is just one of many platforms of this said coins distribution ! There has been quite a bit of confusion over this and so i do believe that its a good idea to keep this clear in the minds of all of the steem users community !I actually like the Logo, the meeting of two ideas, nice, very Jing and Jang too, the balance or consensus of ideas ! I shall write a post tomorrow on this I think ! Steem On )
Unfortunately the old logo had to change because Steem is going to be used for many other apps that are coming out soon. Steemit can't claim Steem for itself anymore. It's kind of sad.
That being said, we could have done a better job with the new logo. I hope they consider modifying it.
I think the dark blue as in the Steemit social site should continue, also the logo form, it's design is not popping to catch the eye, it's too vague, the light pastels do not go well with light colored text and formats, and I really like your upbeat well crafted messages!
Ahhh thank you for your artist's eye. I appreciate it. I feel the same way. Have a great evenin @reddust.
It might take some work but I don't feel that the logo it's not salvageable. And even if steemit doesn't do well, we still have busy.org and others so it's like survival of the fittest I guess.
some small changes would go a long way. And the other apps are a good point.
A great video. I like your explanations. Spot on about the colour; lack of contrast and greens are not easy to print well. I think I might unpack why the logo isn't iconic in another post - there's a lot of technical designer reaons why. But, you get the main points; it turns to mush when it's tiny and it's hard to interpret visually.
I don't agree with your third point. Yes, a good brand has a fixed colour scheme, but a logo has to often fit in (and stand out) with other logos and inside other (not Steemit) designs. For that reaons you supply variants so that the logo doesn't either end up sticking out awkwardly or some random designer doesn't take it upon themselves to create a variant anyway. An example of this is the social media icons on the voting line at the end of your steemit post; all of those logos are still easily recognised even though they are white/dark grey and don't have their original colours.
Great feedback. You're right, I missed on the 3rd point. Thanks for a stronger thought there.
I would love to hear how you unpack the branding more.
For me branding is just a passion and hobby. I'm not an expert, but I pay attention to it continuously. I love to learn about it.
If you get deeper into the technical design reasons regarding our new logo, let me know. I'd love to read the post.
I'm a graphic design educator of 17+ years. I don't consider myself a branding expert but I know a bit about logo design. It's going to take me a few days to write the post in amongst other things. I'll comment with a link when it's done.
I'm going to officially take this off my todo list: sorry. Getting much too busy.
A quick summary of why the logo isn't iconic:
When small, it doesn't have a well defined shape; it looks like a circle that was drawn badly. The tips should stick out more when small and less when medium / large. Look at the logo in the top left - tips out too far.
The counter-space (that's the white) disturbs the over silohette of the shape. It's fine when the logo is medium sized but becomes indistinguishable at smaller sizes.
I think the logo tries to do too many things - and thus never really settles on anything that the brain decides that's it. Common mistake in logo design nowadays.
I think that by making the logo black instead of green they could limit the damage done lol and I agree with all your points
I agree. I think a change to black would be the quick and easy fix.
Thanks a lot for taking the time for feedback. I appreciate it.
Thank you for making this video. I have been hoping someone would have the guts to make this.
You do it so professionally and with a positive spirit. The changes you suggest are spot on and feel like some may be afraid to speak up.
Props to you for identifying and sharing this information.
God bless
Namaste
Thanks for your support. I'm never one to throw out grievances or complain, so this was really hard for me to do.
I'm not sure it will make any difference, but I felt like someone needed to say it. It's weird, it's like we got complete silence on it.
Cheers bud. Thank you.
You're welcome bud and totally understand where you are coming from.
Glad you made such a caring response. It could go negative and you kept the tone very constructive and caring.
Keep doing great things