What I actually meant (and sarcasm and boredom to blame for not iterating it clearly) is that we've done exactly what this article was designed to: engage.

The content is well written and the chap writing it is basically paying for exposure, causing conflict and using "click bait" tactics to do this; but he's also breaking the 4th wall by telling you he's doing this and exactly why it's working (it is working, we have engaged).