If you're not doing it for 25%, you won't do it for 50%.

This line said it all. The sad thing about this 50/50 reward split is that those creating good content that are making very little will now have to lose 25% more without having any increase in their reward. This is really absurd. The person that's coming forward with this idea isn't forward thinking at all. The disadvantages of this system will prevent most authors from posting. It just won't work