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Thanks for the recommendation.
I'm actually not doing anything clever - putting a few links in basically.. Unsure what the page thinks I'm inserting and seems no way - other than trial and error to find out. After an hour of re-formatting the page 5 times I gave up. ;)

yeah I got pretty frustrated with trying to get links and pictures into posts when i started.. then i figured out using markup links are just [title here](link here) and bob's your uncle. Pictures can go straight in now.