I'm in the midst of starting my first business and it's easy to get lost in the madness. The concept of incremental excellence really hits home. Isn't it funny that when we expect perfection and receive it, it's easy not to bat an eye? Let that article serve as a beautiful reminder to not only focus on the details of our own businesses but also to appreciate the attention to detail in the businesses we use.

Terry, your posts/videos never cease to both inform and inspire with a benevolent backbone. This made my night. Thank you for sharing!