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Just enough to change the recipe. Then it became frosted flakes. The brother had a better sense of business.
lets face it though the one was a wacko to say the least

Oh... Absolutely. Not just because he had no business sense, but he had a ton of mental issues. If I lived at that time, I'm not sure that I would have tried frosted flakes either. Who knows what that frosting could have contained as a protest to his brothers anti masturbation views.