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RE: Capitalizing on Sustainability: AT LEAST They Know WE Know!!
I hate companies that pretend to be charitable. I keep getting this ad pop up for necklaces from a company called "saving animals" or something similar. The necklaces are cute but there is nothing anywhere on the website that states that the necklaces are ethically or sustainably made or money is donated. The planet is on a pretty rapid timer right now the last thing we need is companies using "sustainable" as branding. Great post, lovely to hear there are organisations actually doing something still!
Thanks for the comment, @catonwheels! We've been living the super sustainable life for almost a decade. It's true that almost no one has a real understanding of what a sustainable life actually looks like, how it permeates every single action and thought if you're really living it. It's quite easy to spot the fakers when you're real.