Achieving 40% Growth in Content Productivity with T3AI for a Marketing Agency

With growing content demands, agencies often face difficulties in maintaining speed and accuracy. A TYPO3-based agency improved this by using T3AI, streamlining processes and boosting productivity. Find out how T3AI boosts content productivity .

The Challenges Faced Before T3AI

Before the integration of T3AI, the agency struggled with several inefficiencies that slowed down operations:

Lengthy Content Creation Process

• Content creation, including writing and editing blog posts and landing pages, was a manual task that took a lot of time.

• As the agency’s client base grew, so did the content workload, leading to slower production and missed deadlines.

SEO Work Was Slow and Inconsistent

• SEO tasks such as crafting meta titles, descriptions, and keywords were done manually.

• This led to inconsistent practices across various projects, resulting in varied search engine rankings.

Translation Delays

• The agency needed to provide multilingual content but was hindered by slow and manual translations.

• This caused delays in meeting deadlines for international clients.

Repetitive Tasks Took Up Time

• Repetitive tasks like content optimization and editing ate into time that could have been used for more creative or strategic work.

• This affected team productivity and motivation, as the work became monotonous.

How T3AI Improved the Agency’s Workflow

By integrating T3AI into TYPO3, the agency was able to automate key tasks, improving efficiency and giving the team more time to focus on creative and high-level tasks.

Features of T3AI Used by the Agency

AI Content Generator

• T3AI automatically generates drafts for blog posts and landing pages, speeding up content creation.

• This allowed the agency to handle more clients and meet tight deadlines without compromising quality.

RTE AI Assistant

• The RTE AI Copilot assists with rewriting, expanding, and enhancing content directly within TYPO3’s rich text editor.

• It ensures that the content remains consistent and meets the agency’s high-quality standards.

SEO Automation

• T3AI automatically generates SEO elements, such as meta titles, descriptions, and Open Graph tags, saving time.

• It also provides keyword suggestions and tracks SEO performance, improving search rankings.

Fast Multilingual Translation

• T3AI’s translation feature allowed the agency to quickly translate content into multiple languages.

• This helped the team meet deadlines and maintain content consistency across languages.

Custom Keyword & Prompt Management

• The agency created specific prompts and keyword sets tailored to each client, ensuring all content aligned with SEO best practices and brand guidelines.

Easy Implementation and Training

The agency successfully integrated T3AI into their existing processes without major disruptions:

Installation

• T3AI was easily installed as an extension in TYPO3, with minimal setup required.

Team Training

• The team was trained on how to use T3AI’s various tools, including content generation, SEO optimization, and translations, to maximize efficiency.

Tracking and Performance Monitoring

• The agency monitored content production, SEO improvements, and translation speed using T3AI’s built-in reporting features.

Significant Results After T3AI Integration

After three months of using T3AI, the agency observed clear improvements in their productivity:

Key Results:

Content Creation Time: Reduced from 3–4 hours per piece to 1.5 hours.

• SEO Automation: Fully automated, eliminating manual work.

• Translation Speed: Reduced from several days to just a few hours.

• Organic Traffic Growth: Increased by 30%, thanks to enhanced SEO practices.

Additional Benefits:

• More consistent content across client projects.

• Increased focus on creative and strategic tasks.

• Less reliance on external writers and translators.

Conclusion

By integrating T3AI into their workflow, the agency was able to automate essential tasks like content creation, SEO optimization, and translation. This led to substantial gains in productivity, enabling the team to focus on higher-value tasks. The agency was able to deliver more content, faster, without compromising on quality, making T3AI an essential tool for improving efficiency and maintaining client satisfaction.