I'm not sure if there's a huge difference between DM's Guild and the more traditional DriveThruRPG in terms of marketing effectiveness, but I think that it might be a little more generous with regards to that.

Of course, from a market perspective I also try to release standalone games, which I think just benefit from a draw in interest from the "oh hey, I want a new game" crowd and also more likely to result in people looking at multiple different products (as opposed to a lot of the daily content creations that are really small and tend to be more niche; users don't need five 101-item lists that often).