why google is unbeatable

i was thinking about this the other day and i came to a conclusion that google is never going to be topped by anyone because of the start up cost. am i crazy to think this? or is it possible for anyone to even get close to google's presence because they have servers all around the world from my understanding.

people have even tried like bing by microsoft. google is at the point that there brand is like bandaid for example because even if someone is to use bing they are not going to say "oh let me bing that". even steemit search is powered by google lol

this is mostly my 2 cents but if you think i'm wrong lets have a discussion.