Too Many Options on These Platforms

A discussion regarding whether or not having too any options to get involved with a currency hurts the currency itself

My thought on this emerged when I saw the Open DAO token on OL. What happens when we are purchasing currency that is super far removed from the currency itself?

I think that the liquidity of some exchanges will be significantly lowered because no one will have to go to the new systems to purchase, except maybe exchanges like OL, Counterparty, or whatever.

What do you guys think?