How to market Crypto?

1+1=2 I think most people can agree on that. Shakespeare wrote some good stuff; most people can agree on that also. But what about marketing? It’s a funny subject. For every great piece of advice, you can find on the internet you can find someone else saying it’s the worse things you could ever do. Some things you would think would be obvious like have a catchy name but what about Microsoft. Have a good-looking logo/brand but what about Facebook. Don’t move into a crowded market but what if you think you can do what everyone else does but better?

Some people try and break the mould and are constantly reinventing themselves. Like when Coca-Cola put people’s names on the bottles. This reversed 10 years of downward sales overnight. This was the modern-day multipack. That sounds like a great idea if you have a 10 billion budget for marketing. How does the little guy get noticed?

Cryptocurrency is one of the most crowded and misunderstood markets there is. The common person on the street gets confused and assumes it’s the result of nerds in rooms with the lights off that search the darknet. In reality, it is slowly becoming more mainstream and the investors and the normal people you see on the street. They find what coins to invest in by reading websites, reviews, watching paid sponsorship YouTube videos and following friends that have the inside scoop. So how does a new coin market its self to these people, sound professional, genuine, but also at the same time offer a quality product that has a backbone built on technology and sound business case?

Privcy Coin has just partnered up with rock band Testament. Sounds weird I know but why not. They have a huge following and can reach so many young, technology friendly people with disposable income. After all, no one else has partnered with a rock band and until Bitcoin partner with Metallica, it is an easy market to get some attention and attract new members.

At the same time, they have had enough trading volume to be listed on CoinMarketCap and are almost approaching half way in their coin distribution airdrop. The second half of which tweaks the normal rules to make it a lot more rewarding for investors.

I am not sure if this is the most genius marketing decision the world has ever known but the bad decisions never get remembered. The good ones will be in the textbooks of our children's marketing books. The coins surely deserve a look though. Just for the audacity of having Testament on board and publicly promoting them.

Check it out, have a look, join the discord and see what all the fuss is about.