Training Notes From The Four Percent Group

The Four Percent Group is a complete set of entrepreneurship teaching. Lead the students from scratch to successfully create a performance of $ 10,000, and then the goal continues until the performance of $ 100,000 …
When creating lead magnets, make sure they contain the following elements..

As long as you can check the box on all of these, you can just whip something up in Canva in an hour or 2, and not stress much over the details - it'll work well..

1.) Very relevant to the audience

2.) Highly specific

3.) Easily and quickly consumable

4.) Should deliver a feeling of instant gratification to the prospect

5.) Should have a very high degree of correlation and continuity with the core offer
Here are Notes from The four Percent training

It's for these reasons that a 1 page cheat sheet is always going to make a better lead magnet than a 200 page ebook (it's a bit counter-intuitive but less is more)

If you give away a huge ebook it might seem like you're giving more value than with a cheat sheet..

But what happens is folks get overwhelmed because it's too much work, and then they feel discouraged. Instead you want to give them a nice small win and a hit of dopamine to their brain as quickly and efficiently as possible..

Learn more about the four percent here https://socialrichness.com/four-percent-review/