Value proposition of the Thrive platform

When we are talking about the proposal, all publishers are looking for lower fees and really transparent advertising rules. They can find it in Thrive, if they provide premium and clean content. As for the demand side, advertisers are worrying about protection of their brand and effective ways of retargeting in order to maximize their advertising conversion. So in this platform the premium content reviewers’ process will ensure brand reputation, while Thrive Data Platform Management will provide retargeting and high conversion rate.

Anonymous data of consumers, which is always meritocratically rewarded, will supply Thrive DMP with best information about consumers` behaviour. All in all, this integrated ecosystem is based on Thrive’s platform, together with Blockchain & Smart contracts.

Strategy of Thrive

The main target for Thrive is publisher websites that have more than 65 thousand views every year and at least 3 banners spaces which is available for advertising placing. The strategy of this platform includes such main points, as:

• ramp up phase (it will provide the platform with reaching the critical mass that is necessary for a good start);
• revenue streams of Thrive (including fee for every Ad. Marketplace transactions, DMP platform (monthly) and for every thousand ads served using Thrive DMP data);
• corporate social responsibility (giving its community the opportunity to suggest which charity program Thrive will donate to next).

The Public Pre-Sales will start 15 February. You have an opportunity to register and join this platform on the main site if you want.

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