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RE: When you put upvote you really enjoy or to get curation rewards?
I think you should always just upvote the content you like yourself. Just upvoting posts that you think will go viral is not the right way in my opinion; and I think it's not what steemit deserves. It is better when you take your time and you really know what you have upvoted for. Best wishes, Cheers!
And the earning in curation rewards are even not very high tho.