From The Histoy Of Fashion Shows

In the mid-1860s, a French designer born in England, Charles Frederick worth, one of the first representatives of HauteCouture, coined a demonstration of the clothes he created directly on young female models, whom he called "sosies" (doubles). His first model was his wife, Marie-Augustine Berne, who became the first model. Thanks to this inventive marketing technique worth has won recognition from all clients of his Studio.!