All users can always use other tools to shorten their links! However, when you see something like https://bit.ly/somelettershere, you can't have confidence in the link. For all you know, the link could be a fake version of the site, some virus, or anything like that.

https://utopian.io/u/something is not as short as other short-links but you can have more confidence in it. If we have money to buy domains like utp.co or utp.ly or something we can make another service with even shorter Utopian links.

Thanks for your ideas!