Compelling About Us Page Content For School-Management-System

Repository

https://github.com/hrshadhin/school-management-system

Linked Task Request

https://github.com/hrshadhin/school-management-system/pull/37

Overview

School-Management-System was created as an Open Source Student Information Management software to assist time/budget-constrained School Managers or Principals to conveniently manage key aspects of their school’s administrative operations as well as obtain all student, staff or administrative information and data in a viewer - friendly format.

The required data can then be entered, updated or collected via internet enabled devices such as mobile phones, tablets or computers at anytime and from anywhere in the world.

As a named copywriting contributor on the Contributors List on the software's README page within the website's GitHub repository, I have been duly permitted by the Project owner to create valuable copywriting content for the repository.

This albeit brief post is a short report of my processes and thinking while creating the About Us Page content for the School-Management-System.

The details of my initial proposal to him and our subsequent conversation can be viewed here

Components

As seen here, this copywriting contribution for the School-Management-System involves creating content for the About Us Page. This contribution has been merged into the master repository by the project owner and will be transferred to the About page on the School-Management-System at his own convenience or discretion.

In tandem with the Project Owner's needs, the About Us Page content was written to effectively communicate the mindset and rationale of the creators behind the School-Management-System Software to its website visitors, potential clients and current endusers.

As a result, viewers of the page are able to know more about the thinking behind the software application, its uses, what it stands for and more importantly, all the possible intangible benefits each end user stands to gain from choosing to use the School-Management-System Software for all their School administrative data collection and recording needs.

Actual content

The accepted About Us page copy can be viewed here on GitHub.

Actual About Us Copy In Its Original Format

Additional information

My copywriting contribution consisting of the About Us page content will bring to the School-Management-System website, the following invaluable benefits ....

• Enables the website and software owners to build that initial but immeasurable sense of trust and positive impression with first time visitors and targeted potential clients.

• Taking advantage of the many future first-time visitors, regular visitors as well as possible end users to the site, the software Project Owner is able to to provide further useful information about the software that was not stated on the homepage that will eventually persuade potential visitors to the site to install and at least test the capabilities of the software for themselves.

• Improves the overall SEO rankings and organic traffic to other key web pages within the website such as the homepage and FAQ pages, as a website's "About Us” page is one of the most visited pages in a website.

The Project Owner on Github, @hrshadhin has approved my work and fully intends to make use of the written copy ... as can be viewed here.

GitHub Account

https://github.com/order4adwriter