🚨 Don't Cross on Red - Genius Awareness Campaign by French Government.
French Government has installed a billboard at the edge of the road. When a pedestrian crosses with red, a tire screeching sound is emitted to scare them. In addition, it takes a photo of the scared pedestrians themselves.
Turn up the 🎶 volume!
This is smart advertising, make it personal and it will impact people's behaviour. They all were scared to death.
Very nice friend.